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Is This The End?

28 May Is This The End?

One month on, ‘Mobilegeddon’ has been shaking up the search results as we know it. Whilst many SEO and web development agencies are jumping on the bandwagon to provide specialist services to minimise the impact of Google’s latest algorithm update, many businesses may be unsure about what the next route is for their online platform…

Cross platform compatibility is no new thing, in fact, with users getting increasingly savvier and utilising a range of devices to do what they need to do online, making mobile-friendliness a must was the next logical step. Despite the poignancy and implied disaster of the name of Google’s recent update, it’s important that everyone understands that it’s the beginning, not the end.

Google’s Mobile-Friendly Test is the first port of call for all businesses, and if your website doesn’t achieve the coveted green tick, don’t panic, you are not alone. According to a recent study, 44% of Fortune 500 companies, including,, and, failed Google’s mobile-friendly test, but what can you do to make sure your website gets its fair share of mobile traffic whilst hitting the high notes in the search results?

Take a look at my top tips for enhancing your website’s mobile friendliness…

  • When developing or re-designing your website, put user-friendliness at the very top of your list of priorities. Make your online platform easier to use on different devices
  • Make it easier to tap navigation buttons on the mobile version of your website, the same theory applies to search and email boxes
  • Leave plenty of room in-between links – this was one area that saw the all-seeing eye that is Wikipedia fail to achieve mobile friendly status
  • Make it responsive, having content wider than the screen is a big no-no when browsing on mobile and other devices with varying screen sizes
  • Give any content you add staying power across all devices – being a copywriter content always stays close to my heart. Updating the mobile friendliness of your website provides the perfect opportunity to hit refresh on the words behind your brand.


There are many more ways to ensure your website is given the mobile-friendliness seal of approval, so don’t miss the boat.


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